It’s critical to measure success when doing SEO, but which SEO metrics should you be looking at to determine success?Keyword rankings?Organic traffic?Number of backlinks?SERP engagement?   Leads and sales?Truth is – all of these are important. But, here’s the kicker: you should never use any single SEO metric to determine success/failure.This is because all SEO campaigns […]

Note: My training program, The SEO Playbook, will re-open soon. Learn more about the training and see what current students are saying here.  Let’s face it:Most on-page SEO checklists are completely useless.Don’t believe me? Do a Google search for “on-page SEO checklist” and take a look at the results…You get 3.6 million results!And: Most of […]

What are the best tools for link building? Run a Google search and you’ll come across 11.7 million results! A lot of the posts list dozens of different tools. And, while the lists are comprehensive, the tools usually aren’t organized by category or use case. The result? You often come away feeling overwhelmed and not knowing where […]

WordPress now powers over one-third of the top 10 million websites. Latest data from W3Techs shows WordPress is used on 33.5% of those sites – way ahead of any other platform: But choosing to use WordPress is just the start. On top of that, there are over 54,000 plugins to customize and optimize your site. […]

Note: My training program, The SEO Playbook, is now OPEN for enrollment. Learn more about the training and see what current students are saying here.Are you struggling to bring in a steady stream of high-converting organic traffic?Truth is: Without SEO copywriting, you’re going to fail in two ways…Your content won’t rank for quality keywordsYour content […]

Are you tired of being outranked by your competitors? Do you wish you could steal their backlinks, rankings and traffic? (“YES, THAT’S EXACTLY WHAT I WANT, ROBBIE!”) Good, because this is exactly what I’ll be showing you how to do in this post with a technique I like to the call the RLR approach. This is […]

What are the best competitor analysis tools?Run a Google search and you’ll find dozens of posts listing hundreds of different tools, covering every aspect competitive analysis. While these lists provide a solid high level overview of all the tools on the market, they often leave feeling totally overwhelmed, not knowing where to start. I mean:You’re busy. I’m […]